How Social Skills Coaching Can Help You Deal with Social Awkwardness and Have Better Conversations

If you’re struggling to build the network, friend group, and romantic life you want, working with a social skill coach could be the missing link.

In the longest-running study, Harvard University concluded that one’s relationships–not material possessions, financial success, or even physical health–have the greatest impact on happiness and quality of life.

In my early 20s, I invested thousands of dollars into social skills coaching, boot camps, and courses to help me overcome my social anxiety and improve my relationships. Today, nearly 15 years later, it was the best decision I ever made.  Not only did this investment allow me to experience an abundant dating life I never believed was possible (at least not for me).

But it also gave me the skills to create a social circle that has impacted me more than I can count.

And if you’ve felt like your social life has suffered since the pandemic, I’ll explain exactly what social skills coaching is, how it works, how it can help, and what to expect if you decide to pursue this.

What Do Social Skills Coaches Do?

A social skills coach has extensive experience in confidence, communication, attraction, and effective social behavior.

The primary goal of social skills coaching is to give you the specific skills and tools you need to meet like-minded friends, establish a network of high-caliber peers, and improve your dating life.

While every social coach has a different approach to help, you achieve these goals (and they are not equally skilled in their ability to successfully coach), typically, they’ll focus on three main areas.

1. They’ll Create a Concrete Plan to Help You Achieve Your Ideal Social Life (Based on Where You Are Right Now) 

Every man is different, and so are his goals, his current level of social intelligence, and the resources he needs to reach the next level.

Although the principles of successful social skills training are grounded in evolution, how you execute those principles depends largely on where you are right now and where you’re trying to go.

For example, if you’re struggling with chronic social anxiety, the approach to help you achieve your goals will be wildly different than if you’re a man who’s simply looking to establish a strong friend group after relocating to a new city.

Or, if you are able to effortlessly socialize with other men, but freeze up when talking to members of the opposite sex, you’ll need a different set of tools and resources than a man looking to build a network of VIPs to help him grow his business.

Regardless of where you are right now (or where you’re trying to go), social skills coaching can help you create a concrete plan to overcome your specific obstacles and achieve whatever goals you’re pursuing.

2. They’ll Help You Master the “Inner Game” Required to Build an Epic Social Life 

Chances are, this isn’t the first article you’ve read on your journey to improving your social skills.

You’ve probably watched a slew of YouTube videos, read a few books, and maybe even bought a social skills training course or two.

But they haven’t had the impact you hoped.

The reason is simple.

Mastering the social game is 80% mindset and 20% mechanics.

You can say all the right things. You can make eye contact, have great nonverbal communication, and use perfect vocal tonality.

But if you lack true social confidence or feel anxious, anxious unsure of yourself, none of these things matter.

Because other people will pick up on the energy you’re exuding and be repelled by the incongruence between your inner reality and outer presentation.

By working with a knowledgeable social coach, you’ll be able to solve these problems from the root.

They’ll help you develop the self-awareness you need to identify the limiting beliefs and negative stories holding you back–and then rewrite them so that they serve you.

Once you do this, the mechanics and specific social skills strategies are just the icings on top.

3. They’ll Teach You the Essential Tools and Principles of Effective Social Behavior

Finally, after creating a plan for your specific goals and untangling your beliefs and mindsets around your social life, your social coach will teach you the foundational principles that apply in all social situations.

Rather than focusing on specific lines, tactics, and gimmicks, they’ll focus on human psychology and help you understand why people are drawn to some people and repelled by others.

And by developing a foundational understanding of how humans operate, what motivates them, and what’s going on in their inner world, you’ll be able to enter into a plethora of conversations, social interactions, and situations feeling confident and self-assured.

You won’t need lines or pre-written jokes.

Instead, you’ll have a natural and free-flowing sense of charisma, social intelligence, and magnetism that draws others to you.

Three Signs You’re Read for Social Skills Coaching (And How Knowledge for Men Can Help) 

I’m a firm believer that every man should work with a social skills coach at some point in his life.

It’s common for men to hire a business coach or personal trainer or financial coach.

And yet when it comes to the single most important and high-impact area of our lives, we struggle to see the value or get past the stigma?

Ask yourself, what’s more important…

Adding an extra inch to your biceps and another $50,000 to your bottom line …

Or having a world-class social circle filled with beautiful women, high-caliber men, and experiences you’ll remember for a lifetime.

As someone who’s hired coaches in all of these domains, I can tell you firsthand that nothing will have a greater impact on your life than the people you surround yourself with and the relationships you develop.

And if you’re struggling with any of the following three challenges, it’s likely a sign that working with a social skills coach will help you get to the next level.

1. You’re Struggling to Overcome Anxiety and It’s Holding You Back

Social anxiety doesn’t just impact your relationships, it impacts everything.

When a man doesn’t feel socially confident–when he feels like he isn’t enough to date high-quality women or befriend high-quality me–it starts to drain his confidence in every area of life.

If he’s married and struggles to connect with people other than his wife, he often becomes needy and unattractive to his partner.

In his professional life, he’ll struggle to ask for raises, speak up in meetings, and get his needs met.

And at the end of the day, he’ll feel like he’s on the journey of life alone, with no one to support him and no one he can turn to for help.

But when a man learns how to overcome this anxiety and shows up to the world with confidence and certainty that he is enough, everything changes.

He’ll get more respect at work, enjoy more frequent sex in his relationships, and feel like he’s surrounded by his own personal team of Avengers–having other men he can trust to have his back in the good times and the bad.

At Knowledge for Men, we specialize in helping men overcome social anxiety and solving the root causes of low self-esteem.

Our coaches can give you a proven tool kit (battle-tested with thousands of other men) to quickly become socially confident and unlock the self-esteem and trust needed to thrive in any social interaction.

2. You Want to Feel Confident With the Opposite Sex

My journey to building an abundant dating life had a more profound and long-lasting impact than anything else I’ve ever done.

In my teens and early 20s, I was a shy, socially awkward “Nice Guy” who struggled deeply with women.

I put women on a pedestal and spent years of my life feeling like I wasn’t enough to attract the type of women I wanted.

I would settle into toxic relationships or date women I wasn’t truly attracted to just to avoid the pain of being alone.

But when I decided to go all in on the journey of mastering my dating life, it gave me confidence that I could succeed in every other area of life.

Just like social anxiety, awkwardness and anxiety around women can cripple your confidence and your quality of life.

  • Settling for low-quality relationships that drain your energy and fill your life with unnecessary drama.
  • Seeing other men date and experience beautiful women and feeling inferior because you struggle to even say “hello”
  • Getting into a relationship with your “dream girl” only to lose her because of insecurity and low self-esteem

These are all very common and very real problems facing men today.

But they can all be solved.

With the help of the right social coach, it’s possible to not only eliminate the anxiety and awkwardness but to feel completely confident and self-assured no matter how beautiful she is or how many other men are chasing her.

3. You’re Ready to Experience Deeper Friendships and Connections in Everyday Life

Making friends as an adult is hard.

For most men, the friends they made in college will be the friends they have for life–even if they aren’t aligned with your current values and vision.

And even if you don’t struggle with anxiety and have a fantastic relationship, there’s probably a small part of you that looks at your life and asks, “Is this it?”

You crave deep male friendship and brotherhood. Going on crazy adventures with a like minded band of brothers. Having trusted advisors that can support you through the challenges of life’s journeys.

And greater levels of connection and camaraderie beyond your romantic life.

Luckily, inside of the Knowledge for Men Social Coaching curriculum, we’ll show you exactly how to make this happen step by step.

From organizing events to attracting high-caliber men into your orbit to maintaining and deepening connections once they’re established…

We’ve built an entire playbook based on decades of experience to help you master every element of the social game step by step.

The Three Components of Knowledge for Men Social Coaching

Now that you understand how social coaching can help you improve your life (and why it’s so important) the next question you’re probably asking is: “How does Knowledge for Men social coaching work?”

Our program, Project Grounded Man, relies on three unique components to deliver results fast.

1. World-Class Training

Most social coaches will simply show up to a 30-minute call once a week, give you a few tactics, and then call it good.

But here at Knowledge for Men, we believe in giving our clients everything they need to get the results they’re after.

With Project Grounded Man, we developed a step-by-step 12-month training curriculum designed to help men improve every area of their life.  Because the truth is, life doesn’t happen in a vacuum.

If you’re working 70+ hours a week, you won’t have the time or energy to build the social life you crave.

If you’re struggling with your health or weight, it can wreck your confidence when talking to a beautiful woman.

And if your inner stories and beliefs convince you that you’re not enough as a man, you won’t take action no matter how many tools or tactics you have.

This is why we’ll take you on a journey to mastering every key domain in your life.

From your mindset to your health to your career to your social life and relationships.

We’ll be with you every step of the way to help you create massive transformation across your entire life rather than giving you a few quick lines and gimmicks (that you’ve probably read a dozen times before).

2. Group Coaching and Accountability

In addition to the core training and lessons, we offer weekly group coaching sessions with one of our elite-level coaches.

We focus on group coaching instead of 1-on-1 coaching for a few specific reasons.

First, if you’re struggling with social anxiety, this gives you a safe space to practice your social skills and even role play your interactions without fear or judgment.

Second, and more importantly, you’ll get to see the journey’s other men are going on and how they relate to your own.

By seeing their journey and the challenges they experience, you’ll gain a more objective understanding of your own reality (and have the opportunity to share in your new journey so you don’t feel alone in whatever pain you’re experiencing).

Unlike many coaching programs available to men, at Knowledge for Men, we have a very high bar for the coaches we allow inside of our community.

Every coach is required to have 5+ years of experience and 1,000+ hours of actual coaching on the record. And the men you’ll be learning from have worked with Fortune 500 CEOs, special forces operators, and everyone in between.

3. Elite Brotherhood

Finally and most importantly, you’ll have access to an elite brotherhood of other men going through the same experience.

For many men, the experience is so powerful that they’re still showing up to the community and weekly calls years after graduating, You’ll get to work through your problems together, being supported and held accountable by other men you admire and respect.

Instead of going through the journey alone, you’ll instantly get plugged into an elite brotherhood of like-minded men who can help you every step of the way.

What Are My Next Steps? 

If you feel like social skills coaching could help you get to the next level in your life and relationships and you’re ready to take the next step to get the support you need…  Simply submit your application for the program and schedule a call with one of our client success specialists. If you’re wondering…

  • How much does social coaching cost
  • What’s the time commitment
  • How do I get started
  • What’s included inside of the Project Grounded Man Curriculum

Don’t worry. They’ll walk you through everything you need to know and help you decide whether or not this is the right fit for you. This isn’t a high-pressure sales call.

It’s a fun, casual conversation where we’ll get to know you, your challenges, and your goals and then we decide together whether or not it makes sense to become a part of the Project Grounded Man brotherhood.


The Times Have Changed. This is the Way Forward in 2024.

Here’s how I can help in my new FREE training on becoming a stronger Grounded Man:

1. The new path for men that creates a purpose driven life and doesn’t require you to lose your personal power, put women on a pedestal or sacrifice your goals.

2. Why men consistently settle and ignore the most important areas of life like the quality of their intimate relationships, social life and happiness and how to optimize all three without sacrificing professional growth.

3. The biggest mistake 97% of men make that breeds loneliness, breakups and emasculation that is absolutely reversible with this counter intuitive strategy.