Clint Arthur: The Last Year of Your Life

Clint Arthur is a graduate of the Wharton School of Business, the GKIC Info-Marketer of The Year, a successful entrepreneur with 15 years of experience running his own gourmet food company, and the #1 Bestselling author of “Break Through Your Upper Limits On TV,” “Break Through Your Fear of Public Speaking on Local TV” and “What They Teach You At The Wharton Business School.”

His famous personal transformation experiences, keynote speeches, and frequent appearances on Network TV, iTunes Podcasts, and syndicated radio shows inspire millions of people to live larger, more intensely, and with more impact on the world.

His clients include everyday people who are Authors, Speakers, Coaches, Doctors, Dentists, Psychologists, Entrepreneurs, Celebrities, Reality TV Stars, Television Personalities, Leaders and Messengers who are committed to making a bigger difference in the world and with their career.

He also serves the top chefs in America and hospitality industry leaders such as Ritz-Carlton, Four Seasons, Mandarin Oriental, Hilton, Starwood, JW Marriott, MGM-Mirage, US Foods, and Sysco through his Five Star Butter Co.

Favorite Success Quote

“Accept the challenges so that you may feel the exhilaration of victory”~General Patton

Key Points

1. Difficulties Create the Most Rewarding Experiences 

One of the common mistakes that many people make today is to avoid challenging situations and circumstances. However, what most people don’t know, and what all successful people do, is that you can only become great through adversity.

Challenge builds character, it builds will, and it builds an appreciation for what you will create from the difficult circumstances.

Never turn from a challenge, embrace them,smile at them, actively seek them. You will look back on your life realizing that the best times you had were not the times of ease and comfort, but the times of difficulty and struggle, of failure and setbacks and of overcoming hardships and reaching your dreams.

2. Ask Yourself What You Would Do if This Was the Last Year of Your Life 

Often times you hear the question, “What would you do if today was your last day on earth?” While this question may provide some insights into what you truly wish you were pursuing, broadening the scope and asking what you would do if it was your last year provides you with a more concrete and actionable vision.

If this was your last year alive, what would you be doing differently?

Would you be in the same relationships you are in now?
Would you be working the same 9-5?
Would you spend more time with your family and less time at the office?
Would you travel more and work less?
Would you build a business that will have a lasting impact on the world?

What would have to happen during the next 365 days for you to die completely content and fulfilled with the life you lived?

3. Re-purpose Assets

A big rookie mistake in the world of entrepreneurship is not re-purposing assets.

If you have created content of any kind that has out lived its purpose on one medium, before relegating it to the realm of the digital dumpster, try reusing it in a different format.

Take an old video course that you no longer sell and make it free on YouTube, take an old free eBook, rewrite it and sell it on amazon, take an old YouTube channel and collect the videos to turn into an online course.

Never waste content that you have created, there will always be something new and innovative you can do with old work if you approach it the right way.

4. Build Up 3 Levels of Marketing Mileage

When you are trying to market yourself there are three levels of marketing mileage to aim for.

Level 1: This is the kind of marketing that gets your name out there and starts to build traffic, it’s not the sort of thing that will last for a long time and will typically result in a short boost to traffic before it loses its value.

This is fantastic for people who are just starting up or who are trying to create a new product or service and want to spread the word.

Examples would be podcast interviews, radio shows etc.

Level 2: This is the marketing level where you start to build some longevity in your marketing. This is what will help you stay established after you have done the preliminary brand building work.

Examples of this would be: local TV interviews, creating your own podcast, or building some online platform in conjunction with an industry leader.

Level 3: This is where you are able to create a lasting marketing impact, although incredibly difficult to achieve, this level of marketing is where you will do one big event, interview etc. and it will promote your name for the next several decades.

The best example of this would be getting on Good Morning America or the Tonight Show 

Your goal should always be to achieve level three marketing exposure, however, you must realize that before you can reach the third level, you must master the first two.

When you are starting out, always be willing to do what it takes to market your name.

5. Be Somebody Special 

If you want to achieve success, if you want to achieve national renown and recognition, you must be someone special.

As Charlie Munger once said “To get what you want, you must deserve what you want, the world is not yet a crazy enough place to reward a whole bunch of undeserving people.”

Become someone who is worth interviewing on national TV, become the kind of person that people beg to do an interview with, do whatever it takes to become a person of note, and you will inevitably become a success.

Influential Books

1.Illusions: by Richard Bach

2. Trump: The Art of the Deal by Donald Trump

3. The Greatest Book Of All Time by Clint Arthur

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