103: Jim White: Embracing the Journey of Personal Growth

Jim White PhD is Founder & President of JL White International, Inc., the best selling author of What’s My Purpose?, A Journey of Personal and Professional Growth, and the creator of the What’s My Purpose Life Mastery Course. He is also the creator of The Circle of Success®, a customized, yearlong, leadership and management transformation process, Jim White’s Classic Movie Series®, and The “Red Carpet” Tour™. These innovative events have attracted more than 100,000 participants worldwide, including Fortune 500 CEOs, management teams, entrepreneurs, governments, and trade associations.

Whether working with multi-billion dollar corporations or the individual, Jim’s approach is the same: to help you clearly identify how you lead and how you live—professionally and personally—so that you can discover your life’s purpose. This is how leaders launch their real success

Favorite Success Quote

“Living life on purpose if it’s not then it’s not worth living.” – Jim White

Key Points

1. A Life Without Purpose isn’t Worth Living 

A life that is lived for the pleasure of others, a life that is lived without a purpose and a meaning, a life that is lived without passion and zest is not a life worth living.

So many of us today are just going through the motions.

We wake up each day, do what we’re told, and live our lives on someone else’s terms instead of our own.

Gentlemen, you only get one shot at this life.

You only have one chance to make it count.

You only have one opportunity to truly live.

So quit living for the wishes and whims of others, and live your life for a purpose that is meaningful to you.

How do you want to be remembered, what do you want to do with your life, what legacy do you want to leave?

Find the answers to these questions and then go live it.

Life is too short not to.

2. You Must be a Life Long Student 

No matter how successful you become, no matter how much money you make, no matter how many lives you impact, there is always more to learn and do.

To live a life of joy and fulfillment requires that you commit yourself to lifelong education and improvement.

Until the day you die, you must commit to never stop learning, never stop being curious, never stop searching for more.

The world we live in is full of mystery and splendor.

Just as soon as you think you have it all figured out, a new layer is peeled back and you are brought to terms with how truly ignorant you are.

Learn to view this as a positive thing.

As long as you are alive, you have lessons to be learned and skills to acquire.

So never settle, never stop learning, and always be curious.

3. “Stay Fresh”

One of the biggest problems in our modern society is that once people reach a certain level of success, they stagnate.

They forget the infamous Subway slogan “Stay fresh.”

They forget that the joy and the juice of life is found by constantly learning new things and reinventing yourself.

This applies to every area of life.

If your workout program has become dull and boring, take up gymnastics and parkour to bring the life and the fun back into your daily routine.

If your relationship has stagnated, be spontaneous, surprise your partner with a trip to a new city.

If your business is stagnating, commit to innovation and figuring out the solution to a new problem within your industry.

Life is only truly lived whenever we are staying fresh and constantly pushing the envelope further and further each and every day.

So, take a bite out of the sandwich of life, follow Subway’s lead, and “Stay Fresh”.

4. Just Do the Work 

At the end of the day, if you want to succeed, just do the work.

It might sound overly simplistic or massively generalized, but it’s how the world works.

If you want to succeed, then do the work.


Quit whining, quit moaning, quit being lazy.

Get off your butt and get to work.

5. Learn to Be Present

Life is lived in the moment.

It is not lived in past mistakes or future victories, it is lived right now, in this very second.

As you take a breath and read this sentence, this is life.

Learn to enjoy it.

Learn to be present.

Notice the world around you.

Be thankful for everything that has collided to bring you into this very moment.

Be grateful no matter what your current lot in life is.

Learn to enjoy this moment.

Because it’s all that we truly have.

Influential Books

Think and Grow Rich by Napoleon Hill

What’s My Purpose by Jim White

Profiles in Courage by John Kennedy


Connect with Jim White


The Times Have Changed. This is the Way Forward in 2024.

Here’s how I can help in my new FREE training on becoming a stronger Grounded Man:

1. The new path for men that creates a purpose driven life and doesn’t require you to lose your personal power, put women on a pedestal or sacrifice your goals.

2. Why men consistently settle and ignore the most important areas of life like the quality of their intimate relationships, social life and happiness and how to optimize all three without sacrificing professional growth.

3. The biggest mistake 97% of men make that breeds loneliness, breakups and emasculation that is absolutely reversible with this counter intuitive strategy.