Tai Lopez, 67 Steps and the TRUTH Revealed and How Tai Makes Money Exposed!

Oh Tai Lopez…

Chances are if you are reading this, then you are familiar with the infamous YouTuber, internet marketer, and online “guru” best known for his “Here in My Garage” YouTube ad and “67 Steps” program.

And in today’s article, I’m going to discuss and dissect all of the myths surrounding Tai Lopez and his companies.

Unlike other online reviews of Tai, I have actually met the man. I have interviewed him, purchased his products, and visited him at both of his mansions in the Hollywood Hills and Beverly Hills…

So if you are have considered investing in one of his products or wondered whether or not he’s the real deal, then I’ll share it all.

Because I am about to reveal it all.

In the below video I talk in great detail about all the myths surrounding the youtube star selling you the good life:

– What’s with all the girls, Ferrari’s, Beverly Hills Mansion
– He rents his exotic cars and mansions…
– Why are his ads everywhere on YouTube?
– Are his products crap and the 67 steps scam.
– How Tai Lopez REALLY makes money finally exposed. No one has the truth until now…
– Overall, is Tai Lopez a scammer and will he be around 5 years from now?

*Disclaimer: I am NOT an affiliate of Tai or any of his companies. I am simply trying to provide an objective opinion and debunk many of the popular myths perpetuating the youtube celebrity*

Ferraris, Mansions, and Models… (Oh My!)

So at this point, many of you have probably seen data pointing out the fact that Tai’s exotic sports cars (at least most of them) are leased.

And I will be the first to say it… They are but here’s the thing.

If you look at what Tai is doing objectively, leasing his cars is actually a smart financial decision.

As soon as you drive a luxury car off the lot, it depreciates in value by almost 20%.


So as someone who is a proponent of financial intelligence and sound investment strategies, wouldn’t it make sense for Tai to lease many of his cars?

And also consider for just a moment that even though he does lease most of the cars he shows off in his videos, the cost of the lease is not cheap.

The average lease for an exotic sports car hovers somewhere between $1,500 and $2,500/month.

That’s more than most people’s rent!

When you multiply that by the 3-5 luxury cars in his garage plus all the maintenance and insurance that adds up quick.

But in all honesty i’m not suggesting this is legal or how you should do things but he’s likely writing off the lease payments on his cars as “promotions” since he uses them in so many of his videos and showcases them very clearly when you enter his house.

Now, I can already hear some of you asking “What about the Beverly Hills Mansion! I looked on Zillow and saw that it’s rented!”


And once again, this is a sound decision on Tai’s part.

The housing market, especially the market in and around L.A. is volatile, to say the least. And with the predicted bear market on the horizon, why in the world would you want to invest millions of dollars of your own money into a liability?


It doesn’t make any sense and think about it this way.

The vast majority of the actors and directors in Hollywood will rent out a house (or several) long before they make the decision to purchase one and settle down.

Do you immediately assume that just because they rent out their homes that they are fraudulent artists just trying to make movies to rip you off? Do you feel cheated and pissed off because they don’t own their homes outright?

Of course not! It’s just part of the game.

Yes, Tai uses his cars and homes to get attention, but that’s called a sound marketing tactic that many beverage, clothing and food companies have been using for over a century… Not a scam.

And finally, what is up with all those models?

I mean, isn’t it absolutely immoral and screwed up that he would hire beautiful women to appear in his ads to get your attention?


But that would mean that it’s immoral for Bud Light, Hardes, Victoria’s Secret, Abercrombie and Fitch, and Hollister (just to name a few) to deploy the exact same tactic.

Sex sells.

This is nothing new.

If you look at prominent advertising firms of the 50’s and 60’s (think Mad Men and David Ogilvy) nearly all of them used attractive women to help sell products.

Do you hate those companies for trying to get your attention with hot girls?

Probably not.

So when you consider the facts and the data, it becomes pretty clear that what Tai is doing isn’t wrong or scammy, it’s based on sound advertising and marketing practices.

So long as… 

The products that he offers are actually good.

The 67 Steps: Your Keys to the Good Life or a Waste of Time and Money?

Tai is probably most known for his product,  “The 67 Steps” which is a $67 program that offers you key insights, tactics, and techniques to achieve the “Good Life”.

And many of you are probably wondering “Is his program legit? Isn’t it just a summary of other people’s ideas?”

And the answer to both questions it yes!

Yes, his program is completely legitimate and valuable.

And yes, the program is primarily a summation of other people’s ideas and lessons.

And guess what? Tai owns this fact.

In his 67 steps program, he lays out the best information that he has learned after reading thousands of books, being mentored by millionaires and billionaires, and building several successful companies on his own.

And very few of the ideas that he shares are original or groundbreaking.

But just think about some of the other big personal growth programs on the internet today.

Are any of them truly original?

Tony Robbins draws from Jim Rohn’s mentorship.

Grant Cardone draws from Zig Ziglar, Brian Tracy, and Og Mandino.

Heck, even the Knowledge for Men brand is mostly built on the ideas and insights from the 350+ guests that I have interviewed and learned from.

And for those of you thinking that it’s unfair for him to charge $67, I want you to think about this for a moment…

How many of you reading this went to college?

Without a question or concern, many of you were willing to put four years and tens of thousands (if not hundreds of thousands) of dollars into an education that has been proven time and time again to provide a (comparatively) nominal ROI.

I am not here to bash college. I went to SDSU and am glad that I did, but just think about the value you really get.

For $67 (or $500-$1,000 depending on which course you buy) you can get the best ideas and lessons from hundreds of the world’s smartest entrepreneurs, philosophers, and scientists, all distiled into an easy to digest and understand format that can be completed in a matter of months.

For $10,000 you can get 1 semester of lessons that may or may not be applicable to your goals and dreams.

Which one sounds like a scam to you?


And if that wasn’t enough, Tai offers a 30-60 day money back guarantee on all of his products.

How many scammers do you see doing that?

How Does Tai Lopez Really Make His Money Online?

Before I wrap up, I need to address one final question… How does this guy really make his money?

His previous companies, investments, and startups notwithstanding, Tai currently makes money through a business model detailed in Gary Vaynerchuk’s Jab, Jab, Jab, Jab, Right Hook.

tai lopez online strategy

Which boils down to the simple principle that you should offer value, offer more value, offer even more value, and then ask for something in return.

If you look at his website and social media accounts, you will see that this is how Tai operates, almost to a “T”.

He has hundreds of free videos, blogs, and podcasts where he shares some of the best lessons that he has learned and how you can emulate his results.

And yes, after providing you with hours of free content, he does occasionally promote a product, either his own or an affiliate partners.

He gives away plenty of information and enough lessons to get you started on your journey, and then, if you decide that you want to dive deeper, he offers you products that can help accelerate your journey.

If you look at nearly every other prominent internet marketer, they do the exact same thing.

Gary Vaynerchuk, Grant Cardone and even Tim Ferriss all operate under the same principles.

So is Tai Lopez a Scam?

To be blunt…No he is not a scammer.

He is a genuine businessman with real value to offer.

But before you go out and invest in any of his programs, I want to leave you with a word of warning.

Tai is not a scam, and his products do work.

But they will only work to the extent that you work.

Most people who claim that Tai’s programs were a rip off never actually took the first damn lesson!

So if you are looking for a course or tool to help you accelerate your results, then Tai is a great person to turn to.

But if you are looking for a guru who will achieve your goals for you, then move on, because none of us have anything to offer you.

And to the question, “Will Tai Lopez still be around in 5 years?” 

Yes, he will be around in 5 years and he will likely:

– own majority stakes in several up and coming start ups.
– have created joint venture partners with other leading influencers dominating the information marketing space at a greater scale.
– will be seen as a more legitimate influencer as he will be speaking at major universities and conferences around the world.

Tai is not going anywhere and honestly if anything he is just getting started. The more money he accumulates the more money he will reinvest into his brand which means he’ll be everywhere…

Listen to my interview that I did with Tai Lopez before he blew up: http://www.knowledgeformen.com/podcas…

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