236: Kristin Kaufman: Choose Love Over Fear

Kristin Kaufman is the founder of Alignment, Inc., formed in 2007 to serve individuals and corporations as they seek alignment within themselves and their organizations. Alignment, Inc., a unique services company through which Kaufman has brought her expertise to thousands of people, works with organizations to create sustainable success individually and collectively.

Through her partnership with Rodan & Fields, the author extends her reach by providing coaching and assistance to entrepreneurs and independent business owners as they build their own financial independence.

Favorite Quote

“Everything will be alright in the end, and if it is not alright, then it is not the end.”~The Best Exotic Merrigold Hotel

Key Points

1. Nothing is Forever 

So often in our lives it is easy to get caught up in the pain of the moment and lose hope. We begin to feel like we are never going to escape that breakup, that bankruptcy, or that injury; but we forget that nothing is forever.

Remember, nothing bad (or good for that matter) is forever. All things pass and life moves on, no matter whether you are in the deepest pit of hell or the highest mountain of achievement, remember this fact to stay grounded in reality.

2. Choose Love over Fear 

Life is short, but full of successes and failures, its full of great achievement and great disaster, but no matter the circumstances of your life remember that in any situation you have a choice: Love or fear.

In any given moment you can choose to live a life in fear and scarcity which will lead you to make selfish and narrow minded decisions, or you can choose to live a life of love. A life of abundance of gratitude and acceptance and joy.

Choose love.

3. Get Out of Your Comfort Zone 

As Helen Keller said “Life is a daring adventure or nothing at all” You are either living life fully, embracing fear and acting in spite of it, pursuing your dreams and going after your dream life, or you are dying, you are allowing society and the expectations of others to crush your dreams.

Get out of your comfort zone, shun mediocrity, and live life to the fullest.

4. There Are no Accidents

Regardless of whether you are spiritual or not, it is undeniable that there are time in life where things line up too perfectly to be coincidence. No matter what situation you are going through, look to the future and try and see how it may serve you.

That divorce may lead to the woman of your dreams and the family you always wanted, getting fired may cause you to start your business and pursue your goals of world travel. No situation, no matter how terrible is an accident. Life happens the way it does for a reason and a purpose.

5. Define Success for Yourself 

In today’s competitive society, everyone tries to shove their definition of success down your throat. Whether it’s the white picket fence and stock options, or even the lifestyle business and location independence.

The simple fact is, there is no one size fits all for success. For some people, a safe secure job that allows them to spend time with their family is their definition of success for others, their is no success without incredible risks and payoffs and a lifestyle of excitement.

Neither is better than the other, they are simply different styles of success for the individual.

And while there is no definition of success, the universal definition of failure is to live a life in pursuit of someone else’s dream. Define success for yourself, and don’t let anyone else define it for you.

Influential Books

1. The Purpose Driven Life by Rick Warren

2. The 7 Habits of Highly Effective People by Stephen Covey

3. The Hero’s Journey by Joseph Campbell

4. The Undiscovered Self Carl Jung


Connect with Kristin Kaufman


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