10 Ridiculous Excuses Holding you Back from Starting Your Coaching Business and Building the Life of Your Dreams

You’ve made up your mind…

You’ve decided that you’ve had enough.

Enough working for “The Man”, enough struggling with finances, enough of working to build someone else’s dream instead of your own.

You’ve made up your mind that you’re going to become a virtual coach so that you can build a business and a legacy that will provide freedom, financial stability, and incredible opportunities for years to come.


Now I have a simple question for you.

What’s holding you back from the freedom you desire?

In my article How I Built a Six Figure Business in Two Years without Selling My Soul I laid out a very simple framework for building a six figure business in the influencer industry.

If you haven’t done so already, go ahead and click here to read the article because everything I am about to discuss stems from the content I share.

Seriously… Go read it now!

You’ve read it? Ok cool, now we can get back to business.

My goal in writing that article was simple.

I wanted to clarify and break down an industry and business model that, at one point, was very challenging for me.

I explained exactly how the influencer industry works and how you can get started today to make it BIG in your specific niche.

But there’s one small problem.

Although it might shock you, after 4 years in the coaching and influencer business, it doesn’t shock me.

Most of you won’t do anything I’ve outlined here, no matter how powerful it is or how many thousands of dollars I spent to learn it.

I could quite literally give away all of my best coaching, training, and insider secrets for FREE (and I’ve done so with most of my content) and you still wouldn’t take action.

I could give you the exact blueprint to build a seven-figure coaching business, and the only thing that you would do is write a nice little business plan, maybe send out a couple of emails, and then go play Call of Duty and forget all about what I’ve taught you.

If you have read the post and you know what you need to do, then it’s time to give you one last, huge dose of a reality check.

Are you ready?

Because I know what’s holding you back from pursuing your dreams and creating a life of freedom, fun, and impact.

The answers are actually quite simple.

#1: You’re Afraid

Most of you are scared, most of you are afraid of failure and you’re afraid of success.


If you want to grow and become a man who is truly strong and powerful, then you must feel the fear and act anyway.

This is a journey that will transform you into the strongest version of yourself but it will require you to make sacrifices and embrace your fears.

Can I let you in on a little secret?

Once you get things started, it’s not that scary. Fear is replaced by action, action leads to results and the results that you will achieve (if you are patient and consistent and follow the system I’ve laid out) will make this journey a helluva good time.

You won’t ever regret attempting to build a business that fuels your lifestyle and impacts other people.

You won’t lay on your deathbed and think, “Damn, I wasted my life impacting people and living the level of life I always wanted.”

It just won’t happen.

I was afraid when I quit my corporate job and started Knowledge for Men.

I was afraid when I hired my first employee.

I was afraid when I released my first product, sold my first coaching package, and leased our first office.

I was afraid and I took action regardless.

If you are willing to step into the fear and embrace the journey, your life will never be the same.

I can guarantee it.

#2: You Don’t Believe that You Have the Time


No I’m not quoting Donald Trump here, 168 is the number of hours that you have in your week.

It’s the same number of hours that Steve Jobs, Richard Branson, Arnold Schwarzenegger, and Tony Robbins have in their week and it’s ALL the time that you need to successfully build your coaching business. 

It always amazes me when people tell me that they don’t have time for this.

I mean really, are you f*$%#^@ kidding me!

You can’t find the time to achieve financial freedom and make a massive impact but you can spend hours a day watching the latest season of Stranger Things, stalking models on Instagram, or levelling up your character in Overwatch?

Are you serious right now!

If your dreams aren’t #1 on your list of priorities, then I’m curious to see what actually is #1 on your list of priorities.

I know that many of you have a long list of obligations and I won’t try to downplay the amount of work that you have on your plate, but if Steve Jobs could run two billion dollar companies, walk for more than an hour each day, and still make time for family and friends, surely you can find 5-10 hours each week to build your dream life!

#3: You’re Lazy

Despite what most people will tell you, laziness is a symptom not a cause of anything.

Laziness is a result of activities that drain your energy instead of fueling your internal fire.

Just think about it.

Even if you consider yourself a “Lazy Person” I doubt you are lazy when it comes to feeding yourself.

You probably aren’t lazy about sleeping or lazy about pursuing your hobbies and spending time with friends.

You’ve simply taken on too many “Vampire Activities” that suck the blood of your life and reduce your energy levels until they are almost nonexistent.

What I’ve been describing and outlining over the course of this post and the last one is about energy, momentum, and motivation.

Once you take your first steps and actually see results, you’ll feel the laziness drain away.

When you do something you enjoy and get paid for it, it changes everything.

But you have to take the first step, and that’s the hardest part.

The best way that I’ve found to overcome laziness is to find a community of like-minded people committed to the same goal to hold you accountable.

You don’t have to do this alone. I know what it’s like. I’ve taken the steps, so let’s take the first one together.

#4: You’re Scared of the Financial Investment Ahead

I’ve always found it amusing whenever I hear guys bitching about how expensive the latest course, program, or coaching experience is.

“One thousand dollars!” they exclaim, “That’s ridiculous, no one should ever spend that much money on something so silly”

Meanwhile, they have no issue dropping $1,000 on a new TV, or $500 a month on a car they don’t really need, or the $120 for a new pair of Nikes.

But god forbid they spend more than $10 on a program or resource that could literally 10X your income, freedom, and lifestyle!

Too many people try to hoard their income instead of investing your money to grow your business on a consistent basis.

Building a successful coaching business is about investing in knowledge.

Why would you try and learn everything on your own when you could literally cut your learning curve in half and have access to the best information in the world right out of the gate!?

Think about it this way…

If I gave you two options to fly from your hometown to whatever city you wanted to go to, would you rather

1. Purchase a $400 economy class ticket where you have no leg room, are squished in between two overweight individuals with serious B.O. who constantly yell and fuss at the flight attendants


2. Pay $700 for a first class ticket where you get to fly to your destination with all of your best friends, while you sip Champagne, recline in heated seats, and watch movies that haven’t even been released in theaters?

That’s what investing in a solid learning program is like.

Yeah, it costs money – but you get to your destination faster and have fun all the while.

#6: You Hate Sales

Understand this:

Selling is human.

Put a group of people together and eventually, someone will be selling you their religion, ideologies, methods or philosophies.

I’ve learned that, in life, you’re either selling or being sold to, so you might as well be selling your program and helping people out. Selling is a learnable and improvable skill just like anything else.

Without selling, your business is just a hobby.

#7: You’re Not Good at Creating Content

I’ve always found this particular obstacle amusing.

You have the life experience to share with others.

In the 21st century, there is NO excuse for not creating great content and sharing it with people.

Do you have any life experience that other people might benefit from? Do you have any skills or abilities that other people want to learn about?

Then why the hell aren’t you sharing them.

“Well Andrew, I’m not a good writer like you!”

Honestly, I’m an average writer and until summer of this year, the entire Knowledge for Men brand was built on podcasting not blogging… I didn’t even need to be a good writer.

“Well Andrew, I just don’t like my voice so I can’t do a podcast like you”

Ok cool, I hated my voice when I started podcasting, I thought I sounded ridiculous (and many reviews echoed my thoughts), but I got better and better until I became comfortable conversing with A+ players.

And guess what, if you don’t want to podcast, you don’t have to!

You can create blog posts, Instagram posts, YouTube videos, you can respond to questions on Quora, or you can hire a writer who can put your ideas into words.

There are no excuses for not creating great content.

There are teenagers making millions of dollars by posting video game tutorials on YouTube.

You can make a few thousand by sharing life-changing wisdom with people.

Nobody is good at something the first time they try it.

Give yourself time to get better.

Keep learning. Keep creating content. Keep moving forward.

#8: You’re Not Consistent Enough

The Magic of thinking big

Have you ever met that guy or girl who gets REALLY pumped up about their new business, workout program, or relationship and then six months later, when you ask them how it’s going, they’ve completely changed directions and started doing something else?

Don’t be like that.

I was talking with one of my employees the other day and he told me about his goal to wake up at 5 a.m. every single day for a month.

When he shared this with me, I asked what time he was waking up now, and he told me that it was around 9:30 a.m.

I literally laughed out loud…

I knew what he was trying to do and I understood his logic, but I stopped him right there and shared one simple piece of advice a mentor gave me not too long ago.

“Consistency trumps intensity every single time.”

I suggested that he start waking up by 7:30 a.m. first and then try to make it to 5 a.m.

He listened to my recommendation and has since doubled his productivity and output by following one simple principle…

Pick a task, goal, or outcome that is achievable, and then consistently pursue it.

I see so many guys who get super excited about their business.

They work an extra 30 hours a week on top of their 50 hours at their 9-5.

They don’t sleep, barely eat, and are constantly trying to make it work.

Then… When they don’t see results in 15 days, they quit and decide that it isn’t worth it!

This is insanity.

That’s like planting a seed and watering it then being pissed off it’s not bearing fruit the next week.

It takes time! Just because something doesn’t instantly fulfill you doesn’t mean it’s time to move on to the next project.

Stay in the game and stay consistent!

Instead of going crazy and trying to accomplish everything at once, start by committing to a mere 90 minutes a day.

Set your timer, do the work, and commit to doing this every single day for a year.

If you do this, I promise you will get better.

It took me almost 250 podcast interviews before I truly felt comfortable on a mic. It took me two years of building Knowledge for Men before I saw results.

It just takes time.

So be patient and be consistent and you will win.

#9. You Think Everything Has to Be Perfect

Perfect is the enemy of done.

Perfect is the silent killer of dreams, ambitions, relationships, and damn near anything else that you can imagine.

Perfect is the reason that you aren’t working for yourself, earning multiple six figures, and living your dream life.

So how do we defeat perfect?


Take imperfect action.

Just make your content the best you can with the resources and time you have available. You often underestimate the quality of your content, trust me.

When the iPhone first came out, how awesome was it? Not as cool as it is now – but it was good enough to take over the smartphone market. And, every year, they release a newer and better iPhone. That’s how your products are, you launch then optimize every year like a real business does.

Got it?

#10: “Who’s Going to Listen to Me?”

Not everyone will.

In fact, most people won’t.

Each and every day I have individuals on Facebook, my blog, and other social media channels telling me that I’m full of sh*t and that I don’t know what I’m talking about.

And guess, what?

I don’t really care.

Because I’ve had countless more men who have told me how transformational my content is.

I’ve literally had podcast listeners on the verge of suicide who made a new commitment to becoming their best selves and today, they are living lives that they never dreamed of.

Your goal when you first start is to get your first 10 fans that’s it.

Then 100, then 1,000 to 10,000 and beyond.

I started with 10 fans and that included my mom, dad, brother and his Yorkie named Maggie, so I really just needed six!

Enough Excuses: It’s Time to Do 

If you’ve gotten this far, I know it’s because there’s something deep inside you begging for a life of significance that you don’t want to give up on.

The old you would just stop reading at this point because you were scared. But you aren’t defined by who you were before you saw this post. So, keep reading. I want you to stay with me through these final few paragraphs. There’s a lot at stake.

Year after year, most of us struggle to earn what we deserve, pay our bills and put together a life we’re proud of. We try to keep our relationships together by drawing on our experience and wisdom, but most of the time that just doesn’t seem like enough.

We want to make everyone happy, but in the end, we’ve become weak and have pretty much given up on the idea of living a powerful and influential life that changes peoples lives.

I lived that life and I hated it. I tried to pretend like I was happy. But then I ended up standing in front of an ATM machine, flat broke and wondering what the hell I was doing.

And that’s when I decided to change. I took action. I helped others. Now I’ve got a six-figure coaching business. But more than that, I feel like I’m living the life I was born to live.

I broke through.

You’re probably thinking about your own breakthrough by now. The truth is, this probably isn’t the first time you’ve felt this and it won’t be the last.

But, this could be the first time you actually do something about it, that you take the first steps to making the massive impact and income that you were meant to make. You’ve got all the tools that you need to create content, build a following and bring freedom to others.

Those excuses in your mind don’t deserve your time and energy – they deserve your fucking middle finger. Forget what people say about you. Forget what they think about you. Take responsibility for YOUR life and take massive ACTION.

Steve Jobs said it best:

“Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it. Once you learn that, you’ll never be the same again.”

Right now, in this moment, you need to have an honest conversation with yourself and decide if you’re going to make a full commitment to build this dream. Attack those fears of failure. Don’t let your desire to please everyone keep you from doing what you know you most need to do.

But remember, in the end, this isn’t really about you. It’s about the people you’ll meet and influence. You have a gift, a message, a purpose that the world needs to hear.

There are thousands of men and women in the world right now who need you to get out of your own way and crush your own bullshit excuses so that you can help them.

Be fearless in the pursuit of what sets your soul on fire. Give it everything you’ve got and show the world who you are, because the world needs you.

You’re not alone on this journey.

Interested in learning more about becoming a high paid virtual coach/consultant and building an online business?

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