Mike Campbell: Unleash Your Alpha

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New Zealand born author, personal trainer, and life coach Mike Campbell is the author of Unleash Your Alpha: Eat like a man, Train like a Beast, Operate like a Gentleman and Become a Legend. Mike is currently living in Australia where he works coaching men on how to become the best men they can be, a real alpha. Which is, as Mike puts it, a man with equal parts heart and backbone.

Favorite Success Quote

“I build the road and the road builds me” – African Proverb

Early Challenge

During the early stages of writing his book, Mike struggled to find time for all of his activities. Writing a book, coaching clients, running his company and finding time for himself and his loved ones put a large amount of strain and stress on Mike’s life.

Key Points

1. Public accountability is key to success.

Mike realized early on in his writing journey that he couldn’t do it all alone. He used accountability relationships (posting about his book on Facebook, having writing challenges with friends etc) to ensure that he made progress during trying times.

2. You need to delve into your core values to find who you are.

Most men don’t know who the hell they are. They walk around like sheep, simply following whatever is trending and fashionable. A real man, an alpha man, knows who he is and what he stands for. He does this by analyzing his values and determining what is important to him and then reverse engineering everything is his life to meet those standrards.

3. You must set behavioral goals over outcome goals.

To achieve anything of real significance in your life, you must have goals, more importantly you must have the right kind of goals. Setting behavioral goals instead of outcome goals allows you to focus on the daily journey and doing the necessary tasks moment to moment to achieve your dreams.

4. Being an alpha is about becoming the best man you can be .

Being an alpha is NOT about being the biggest, baddest, most macho guy in the room. Being alpha is about mastering your own life, it’s about competing with yourself and growing every day and it’s about doing your best to make the most of the short time you have on this planet.