245: Gary Szenderski: Reaching a State of Positive Change

Gary Szenderski is a writer, teacher, lover of life and proponent for positive change. He is a branding specialist, internationally acclaimed as an expert on the subject. He specializes in helping people and organizations navigate change and frequently speaks and writes on the topic of emerging brands and companies in transition.

In addition, Gary is an award-winning copywriter and an instructor at the University of California in Irvine. He resides in Southern California and welcomes your comments. gary@bookofszen.com

Favorite Quote

The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”~Michelangelo

Key Points

1. Always Be Willing to Aim Big and Miss Instead of Aiming Small and Winning

It’s incredibly easy in life to aim for small goals. To shoot for the realistic, the things that we know we can achieve, the goals that don’t scare us, than it is to dare audacious goals that are actually worthy of the men we are.

If you want to live a fulfilling life, you have to be willing to shoot for the stars and miss. If your goals don’t make you break into a cold sweat because you are scared you cannot achieve them, they are not big enough.

2. Become a Lifelong Student 

Whenever a man achieves a certain level of success, it’s easy to drink your own kool aid and believe that you are this high and mighty guru who can do no wrong. But the truth is, the most successful people are always the most humble.

They are the ones asking for advice, sitting quietly and listening, and being a student of life. If you want to be successful, you have to approach life with an attitude of constant and never ending learning.

3. Replace Your Past with a More Empowering Future

If you are living in the past, there is no way to create an empowering future. You have to be willing to let go of the past to create the future that you want. Appreciate the past for the lessons that it taught you and the skills that it gave you, but let it go and embrace the future that you want to be living.

4. Life Exists in the Present Moment 

This moment, right now, is all that you have. The past no longer exists, the future is an illusion, all you have is now. Live in the present moment and be willing to give your full in each and every second. That is the way to live a successful and positive life.

Influential Books

1. The 7 Spiritual Laws of Success by Deepak Chopra

2. Infinite Possibilities by Mike Dooley

3. Motivation Manifesto by Brendan Burchard


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