91: AJ Roberts: Life Lessons From One of the Strongest Men in the World

Fitness Hall of Famer, Best selling author and 2x World Record Holder, AJ Roberts is a world renowned strength and conditioning coach, athlete, seminar leader and serial entrepreneur. Roberts began his career as a strength and conditioning coach at the University of Idaho from where he graduated with a Bachelor’s in Sports Science. Since then he’s gone on to gain vast knowledge and experience both as a Coach and Athlete in Powerlifting, CrossFit and Bodybuilding.

Favorite Success Quote

“Limits like fear are often an illusion.” – Michael Jordan

Key Points

1. Take the Leap and Go for It 

Success can be scary.

Going for the things that you want can be terrifying.

Taking a risk and putting yourself out there for the world to see, bare, vulnerable, and naked can be scary.

But you only get one shot at life, you only have one chance to pursue the things that are important to you.

So you’ve gotta take the leap.

You’ve gotta just go for it.

Look yourself in the mirror, say “Screw it” and take massive action.

If you don’t, you will always look back on those moments of decision with regret, wishing that you had been courageous enough to take action on your dreams.

Take the leap and go for it.

2. Analyze Your Mistakes

Whenever you fall on your face, whether it is a business failure, a physical injury, or ending a relationship, you need to take the time to analyze your mistakes.

What is life trying to teach you?

What could you have done better in that situation? What were you doing well that you should have done more of? Were you pursuing the business, training, or relationship for the right reasons?

Don’t hold back.

Dive deep and truly analyze your mistakes.

Examine what went wrong.

And then once you have a clear understanding of the problem, figure out what you can do to create the appropriate solution.

3. Chunk Your Audacious Goals Down into Simple Steps 

Every single man reading this should have big, hairy, audacious goals that scare the hell out of you.

I am talking goals that make you shake in your shoes and wonder if you even stand a chance.

Goals so big and scary that most men wouldn’t even dare to imagine them.

But once you have those goals, you need a plan.

You need to reverse engineer your goals into a simple strategy that has clear guidelines and easy to follow steps that you will take to achieve your desired outcome.

Once you can break your big goals down into bite-sized steps, they start to become less scary and start to seem more manageable.

Once you start taking action on those steps and actually moving the ball forward, you will quickly find yourself surpassing those (once) audacious goals and being forced to set new ones that push the envelope even further.

So break it down and get to work.

4. Enjoy the Journey

Life is not about the destination.

It’s not about some sort of future success or achievement. Because quite frankly, there will always be another mountain to climb, another goal to achieve, and another milestone to conquer.

Life is about right now.

It’s about the journey, about each moment that passes.

It’s about filling the fleeting minute with 60-seconds worth of life lived.

It’s about fully embracing every second and having a helluva ride as you work towards bigger and better things.

So enjoy the journey.

Sit back, relax, and strap in.

It’s bound to get wild.

5. Freedom Comes from Discipline and Organization

If you want to live a life of true freedom, a life where you have the ability to do what you want, when you want, with who you want, then you need to start by first building a life of discipline and organization.

Because freedom comes from discipline.

You only have the freedom to travel, party, and enjoy life when you have had the discipline to work hard and earn the money.

You only have the freedom to be with any woman that you want when you have the discipline to work hard and learn how women work, dealing with rejections and setbacks until you becaem a strong confident man.

You only have freedom when you have discipline.


Influential Books

How to Win Friends and Influence People by Dale Carnegie

Think and Grow Rich by Napoleon Hill

The Millionaire Next Door by Thomas Stanley


Connect with AJ Roberts


The Times Have Changed. This is the Way Forward in 2024.

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