I’ve been following Grant Cardone for the better part of seven years.
Before he became a household name as a sales trainer…before 10x Growth Con…before his best sellers…before Cardone Capital.
…I was learning from Grant and using his lessons to grow my business and “10x my life”.
And, for the sake of transparency, I am a big fan of his work and message. I’ve read all his books, interviewed him on my podcast (twice), and paid top-dollar for some of his premium products and events.
Considering my pre-existing bias, you can imagine the excitement I felt when I heard that he was hosting one of the biggest business events in the history of the industry. The 10X Growth Con.
I bought my tickets, booked my flights, reserved my hotel room, and flew to Las Vegas fully prepared to 10x my life and business.
But what happened next surprised me…
If you’re considering investing in the 10X Growth Conference, this review will reveal what you need to know to decide whether or not Grant’s mega-conference is right for you.
I’m going to reveal it all…the good, bad, and ugly to help you decide, definitively whether or not it’s worth your time and money.
Let’s dive in.
What to Expect from the 10X Growth Conference
Before we touch on anything else, it’s important to note that the 10X Growth Con event is massive.
It’s bigger than anything I’ve ever seen in the business or personal development space…even bigger than Tony Robbins’ events (and he’s been in the seminar game for decades).
Quite frankly, it feels more like a concert or sports event than a business conference. The production quality is second to none and, as I sat through the speeches and sales pitches, I was half expecting Drake or Usher to take the stage and turn the whole place into a music festival…
…And those expectations were almost met when Flo Rida actually did take the stage for a few songs (apparently Snoop Dog made an appearance recently too).
This “concert-esque” feeling came with both benefits and drawbacks.
Because of the sheer size of the event (10,000+ people), the networking opportunities are almost endless. I had the opportunity to rub shoulders with everyone from millionaire eCommerce entrepreneurs and agency owners to Instagram influencers that I personally follow to best-selling authors to tech billionaires like Naveen Jain.
Additionally, Grant’s insane budget for the event allowed him to secure some of the biggest speakers on the planet from a wide variety of industries.
Everyone from Tai Lopez to Ed Mylett (who I had a conversation with in the elevator) to Daymond John to Steve Harvey to John Maxwell to Jay Abraham has spoken at the event and the speakers at the next 10X Growth Con will likely be even more impressive.
Grant is really pushing the boundaries of what a business event is and how they are experienced.
You’ll get to see speakers and presenters who rarely, if ever, give public keynotes or interviews.
However, these benefits come at a cost.
Namely, an inescapable sense of disconnection from the event.
If you’re not sitting close to the front, it’s easy to feel out of touch with the speaker’s message (a problem exacerbated by the annoying echo that persisted throughout the arena).
There’s little sense of community or connection with the event either. Unlike Unleash the Power Within, Grant doesn’t walk through the aisles and help people solve their problems in real-time. Instead, the speakers take the stage, go through their keynote, and run off. No structure, preamble, no follow up, no real engagement.
It felt more like watching a live TED Talk and less like a personal experience.
Another issue was that Grant doesn’t spend much time talking or presenting himself. Most of his time seems to be wrapped up in actually running the event and his presentations are ill prepared, impromptu and often short.
But these problems would have been minor hiccups in an otherwise spectacular event.
The real problem with the 10X Growth Conference (which won’t surprise you if you know anything about Grant Cardone) was the incessant and over the top selling.
Sell or Be Sold: The Big “Problem” with the 10X Growth Con (And How to Benefit from it)
The 10X Growth Con is run by the world’s leading salesman.
So it should come as no surprise that the event was filled with sales pitch after sales pitch. I mean, not one at lunch then another at dinner, but back to back from the first talk to the last. The only person who didn’t sell was Grant’s wife Elena Cardone when she talked about relationships.
If memory serves accurately, every single speaker sold something on stage at the end of their presentation. Some of the products sold by the speakers contradicted each other too. Like, webinars don’t work do phone sales, then the next guy pitches here’s my super secret webinar formula, it’s better than phone sales too!
And normally, this isn’t a problem.
If you’ve ever been to a personal development or a business seminar before, you know you’re going to be sold at some point. It’s how the hosts make their money and fund the often outrageous expenses (speaker fees, event space, audio/video) required to run the event in the first place.
Besides, if the event is good and it’s clear that there’s more value to be had, many people (like myself) actually want to be sold into the next level and accelerate our growth even faster.
The problem with 10x Growth Con was that every speech and presentation seemed purposefully designed with sales–and sales alone–in mind.
The lessons and strategies seemed to be intentionally superficial, offering just enough value to make it feel like you hadn’t wasted your time but failing to deliver anything tactical or of real substance.
In some cases, speakers repurposed their free webinar presentations from their website (that I’d already seen from their ads) and simply regurgitated information that was already available for free online, but live on stage.
They fired off plenty of motivation, stories of their own successes, and challenges overcome, but offered very little in the way of real value or actionable strategies.
And after the first three pitches, I was beginning to lose faith.
The shameless pitch fest made it hard for me to trust the next speaker’s presentations because I felt they were just building up to their sales pitch…teasing us with contrived tactics instead of trying to offer truly life-changing lessons and concrete value that the conference promised.
Considering that the people in attendance had taken time off from work, flown across the country (in some cases the world), and even gone into debt to afford the price of the event, hotel and accommodations (which ranges from $500 to $10,000), the rah-rah antics and cliche advice left a bitter taste in my mouth.
After the first day, I considered just hanging out at the black jack tables and didn’t really feel an urgency to show up on time. I figured I’d have a better shot at making money there. I was jaded at having spent thousands of dollars and taken four days off work just to get sold one “premium” product after another.
But I reconsidered and realized a valuable lesson.
Instead of being upset by the over-the-top sales tactics, I decided to learn from their sales pitches and find the real lessons hidden inside the speaker’s presentations.
I made up my mind that I wasn’t going to invest in any of the products or packages so I didn’t even waste my time considering the investment opportunities being offered.
Instead, I took careful notes about how the speakers sold.
I watched the way they presented, how they built up to their pitch with engaging stories, the level of energy they brought to different parts of their presentation, the slides they showed, the language used, how they transitioned from their story to promoting a product or service, and more importantly how they crafted their offers.
You can learn 10X more from the way someone sells on stage than you can from their actual product because they are going to implement every trick, strategy, and tactic they can while live for themselves.
By shifting my frame and deciding to make the most of what was being presented, I actually left the event with several important takeaways that helped me improve my get the most out of the conference.
My 3 Biggest Takeaways from Grant Cardone’s 10x Growth Conference
In addition to my lessons about the nuances of sales and marketing, there were three important lessons or “themes” that were shared by every speaker at the event.
Although these are far from life-changing secrets or strategies, they are invaluable kernels of wisdom that will help guide and direct your efforts and ensure success.
1. There Is No F’ing Secret (Only Diligence and Persistence)
One of the most interesting things about the event was how different and disparate the stories and strategies of the various speakers were.
There was no one strategy or tactic that was universal.
Some of the speakers swore by things like visualization, journaling, meditation, and specific types of goal setting. Others wrote all of these things off as superfluous “busy work” and focused on taking massive action everyday.
But the one ubiquitous theme shared by every speaker at the event was their commitment to diligence and persistence.
Regardless of the how or what that drove their success (e.g. one speaker was a huge fan of SEO and another claimed that it was a waste of time and the slowest way to grow your business and prefers paid media), every presenter had faced adversity and persisted through it.
No matter their background, they were all incredibly hard workers who went from failure to failure to failure until…eventually, they found success.
And to achieve the success you desire in your life, you must never lose sight of this fact.
It’s easy to chase shiny objects. To think that the reason you aren’t yet happy, healthy or wealthy, is that everyone else knows some “secret” or “weird trick” that you don’t. To think, “If only I was in [crypto, real estate, eCommerce, digital marketing, insert over-hyped industry] then I would be successful.”
But the truth is, there are no fucking secrets. All of these industries are hard and have their own challenges unique to them.
There is no “one way” to wealth, prosperity, and happiness.
There is only hard work, learning and persistence. Committing to mastery. Putting in your time. Picking a mission and sticking to it…no matter how hard it might be.
2. Stop Looking For Instant Success and Play the Long Game
In our era of instant gratification, it’s easy to believe that if you start a business and aren’t raking in millions, partying on a yacht, and surrounded by beautiful models in 6 months…that you’re doing something wrong and worst, you’re a failure.
But what I found interesting about all of the men and women who spoke at the 10X Growth Con was that they had all–without exception–been in their respective industry for a long time (most of them for decades). No one was on stage who got lucky and started a business in the last few years.
The uncomfortable truth that most gurus don’t want to hear is that success takes time.
You won’t become a millionaire overnight and mastery is a game played in decades, not months.
To reach the pinnacles of success and achieve your loftiest ambitions, you will be forced to spend years working your ass off without any results. You’ll fail time and time again and just when you think you’ve made it…you’ll be blindsided by failure and forced to start over.
By accepting this, you will immunize yourself against the temptation to quit when things get hard.
Success takes time. And that time is going to pass one way or another…so use it to your advantage.
Instead of focusing on the here and now, project forward 20-30 years. Don’t ask yourself, “What’s the fastest way to be successful?” ask, “What problem am I willing to devote my time and attention to for the next few decades?”
When you do this, you will develop a healthier relationship with work, realizing that sustainability beats burnout every single time.
You will also prevent yourself from pursuing the wrong goals and jumping into an industry that is misaligned with your desires and personality simply because everyone’s talking about it (cough crypto).
It might not be easy, but embracing the long game is the key to lifelong success.
3. Embrace Abundance
I’m going to let you in on a little secret…
There is no shortage of money on planet earth.
There is more money, more opportunity, and more abundance today than there’s ever been in human history.
The key is to figure out, as Grant Cardone likes to say, “Who’s got my money?”
When you realize all the endless opportunities around you, it’s easier to make the right decision. Instead of jumping into real estate because you don’t believe you can make money as a writer, you’ll realize that you can make a full time living doing what you love…you simply have to find the people who are willing to pay you for it.
I love seeing a young kid make a ton of money doing something really unique that I didn’t think of. Instead of hating on the kid it makes me think damn, there’s so many ways to make money good for him!
We live in an era of unprecedented abundance.
But you can only take advantage of this abundance by embracing it. By realizing that the opportunities are out there if you’re willing to find them. And by refusing to settle for anything less than what you truly want.
Who Should Attend 10X Growth Con?
If you’re looking for motivation, want to surround yourself with like-minded people, and expose yourself to the world of sales, marketing, and entrepreneurship…The 10X Growth Con will give you that.
The networking is available every day and the opportunities to grow your business, find new clients and make 6-figure connections will make the event well worth the price of admission, if you put in the effort that is.
And for those of you who are personal/business development “newbies”, you’ll find plenty of actionable advice and strategies and have plenty of big takeaways that will light a fire under your butt and help you grow your business.
Who Should NOT Attend 10X Growth Con?
If you’re well-versed in the world of business and personal development or looking for specific tactics to solve a big problem in your life or business, the 10X Growth Con may be a complete waste of your time and money.
You aren’t going to find any life-changing strategies or “secret” wisdom you can’t find with a perfunctory Google or YouTube search, and the endless sales pitches will likely leave you feeling drained, jaded, and utterly pissed off.
Some of the speakers have better podcast episodes on iTunes than they did actual live presentations. This is because on the podcast they focused on value delivery, at the event they focused on delivering a talk that would yield greater sales.
My two cents: Save your money and invest in a premium course or coaching program to get exactly what you need with laser focus to move forward.
My Final Review of Grant Cardone’s 10X Growth Con
Despite the heavy (bordering on unbearable) sales pitches, I plan to return to the 10X Growth Conference in the next year or two.
But not for the reason that most people go…
I’m not interested in the surface layer lessons or rah-rah tactics the speakers used to sell their latest product or “private” mastermind.
But there’s something undeniably powerful about being in a room surrounded by thousands of hungry entrepreneurs from such a diverse breadth of backgrounds, industries and skillsets from around the world.
As an entrepreneur, it’s easy to feel alone in the journey. And the networking lunches, dinners, and after-parties provide invaluable networking opportunities you can’t get anywhere else.
If you run your own business, it’s easy to find new clients at the event (and have a blast while doing it). One guy sitting next to me actually became a client in one of my coaching programs. And, even if you don’t show up to the event itself, simply hanging out in the bars, clubs, and lounges in the area will open up dozens of opportunities that make the trip worthwhile.
Unlike a Tony Robbins event where you spend 12 hours a day in one room, you can feel free to pop in and out of the event at your leisure and pick and choose which speakers you want to see like a movie showtime schedule.
If you treat it more like a mini-vacation and make plans to enjoy your stay in the “City of Sin”, watching shows at night, enjoying the food and lounges then you’ll have a blast and walk away with countless connections, possible new clients, and life-changing conversations with successful attendees.
Sure, you should take notes, create action plans, and actually implement the things you learn.
But you can rest easy knowing that, if you meet someone interesting and decide to skip one of the speaker’s presentations to grab drinks and discuss your businesses, 99% of the time you won’t be missing anything of note.
There’s a LOT of room for growth and improvement at the 10X Growth Con and you better believe Grant Cardone put’s on a good show that will get you motivated, but if you come with the right expectations and know how to use the event to its full advantage, it can and will be worth your time and money.
Skip the Flight, Overpriced Hotels and Long Lines…
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