126: Eric Benson: Make Life’s Juice Worth the Squeeze

As a young man, Eric spent a large amount of his time partying and drinking, and was heading down a path to nowhere until his uncle challenged him to change. Eric began his career working as a meat salesman in south Chicago and continued into a career in telecom. Eric is now building his company Squeeze with the goal of inspiring and motivating people to make a positive change in the world.

Favorite Success Quote

“Your actions speak so loud I can’t hear what you’re saying”- Ralph Waldo Emerson

“To know that even one life has breathed easier because you have lived. This is to have succeeded.” – Ralph Waldo Emerson

“Stay hungry, stay foolish” – Steve Jobs

Key Points

1. Everyone in life will face squeezes, make the best out of them.

No one in the history of the universe faced a life without challenge. We will all face some squeeze, be it in our health, relationships or finances. We must realize it’s not the squeeze that defines us, but how we respond to it.

2. Seek to inspire others.

A life well-lived is a life that positively impacted others. Make your goal in life to inspire as many other people as you can, to make as much of a difference as you can, and to help as many other people as you can. Find something that you have a passion for and use it as a vehicle to bring about change in others. One day we will all die, and all that will he left is the lives we impacted and the legacy we left.

3. Understand the happiness equation.

Finding something you love to do + someone to love + something to hope for = happiness. If you are feeling lost and unsure, find something you are passionate about, someone you are passionate about, and a future worth hoping for. Realize that there will always be challenges, there will always be failures and there will always be setbacks, but if you have a purpose that keeps you grounded and a support team to hold you accountable, none of these “squeezes” will defeat you.

4. Do something!

You cannot be content to sit on the sidelines in life. If you want something, make it happen. Begin taking small actions every day to achieve the life you want, the universe won’t hand you anything. If you want to achieve anything in life you must begin taking massive action.

Influential books

Unlimited Power by Tony Robbins

4-hour Work Week by Tim Ferris

How to Win Friends and Influence People by Dale Carnegie

Crush it by Gary Vaynerchuck

Greatest Miracle in the World by Og Mandino

Do Something that Matters by Blake Mycoskie


Connect with Eric Benson


The Times Have Changed. This is the Way Forward in 2024.

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