62: Chris Cole: Live Rad & Die Proud

Chris Cole is a professional skateboarder and 2x Skater of the Year from Thrasher Magazine, X-Games Champion and Street League Champion.

Favorite Success Quote

“Live rad, die proud.” – Chris Cole

Key Points

1. Bring Passion Back into Your Life

So many men lead lives of quiet desperation.

They live passionless, unfulfilling lives because they followed society’s standards instead of their own.

If you want to live life at a level 10 and experience fulfillment and joy on a whole new level, then you must reignite your passions and pursue them tirelessly.

What is it that you are passionate about? What lights a fire in your belly? What excites you? What keeps you up late and wakes you up early?

Go back to your childhood.

What was it that you always loved doing and never wanted to stop doing?

Once you have found what you are passionate about, find some way to bring it back into your life.

Even if you don’t want to make a career out of your passion, you need to rekindle that flame on a daily or weekly basis.

Because the more passion you have in your life, the more fulfillment you will experience, and the greater impact you can have on the world.

2. Be the Man You Want to Look Back on 

In every moment, you are faced with a choice.

Right now, this second are you going to be the kind of man that your future self would be proud of or ashamed of?

There is no in between.

Each and every day, commit to yourself to be the kind of man that you will look back on years from now and smile.

Be the kind of man who takes risks, speaks his mind, loves fully, and embraces life in a powerful and meaningful way.

Always make decisions based on how you want to look back on your life.

When you adopt this mindset, you will be amazed at how quickly your life will change.

3. Harden Up and Face Challenges 

Look, life can be tough.

There is no escaping this fact.

You are going to get knocked down, you are going to get hurt, you are going to face pain.

This is inevitable.

But as a man, you must choose to harden up and face your challenges no matter what the cost.

Grind your jaw, clench your fists, and get to it.

Men have become too soft, and if you want to accomplish anything of worth in your life, you must be willing to harden up and do the work.

4. Work On  Your Weaknesses 

Most men like to focus on their strengths.

They focus on the things that they are good at and try to brush everything else under the rug.

Unfortunately, this leads to many underdeveloped men who lack real power in their health, finances, and relationships.

To upgrade your life and live with true power, you must learn to work on your weaknesses.

Find the areas where you are weak and commit to strengthening them and turning them into your biggest assets.

You are only as strong as your weakest link.

If you have impeccable discipline around going to the gym but you lack the willpower to follow a diet and get sufficient sleep each night, your health will suffer.

If you are a phenomenal earner and bring home 6-figure paychecks each year but you don’t have the discipline to save and grow your earnings, then your wealth will suffer.

If you are great at over the phone conversations with women but weak in person, your dating life will suffer.

Your success will always be a reflection of your biggest weakness, so commit today to find and overcome the major weaknesses in your life.

5. Learn to Control Your Impulses 

If you want to succeed in any area of life, then you must learn to control your impulses.

For Chris, when he is skating and he sees a bird or another obstacle coming his way, he has learned to control his impulses and follow through with the right action instead of the instinctual ones.

And you must do the same thing.

In business, learn to control your impulses and make choices based on data and evidence, not your gut feeling.

In your relationships, you must learn to control your impulses when an argument arises and you want to lash out.

In your health, you must learn to control the impulse to binge eat and skip the gym.

You are either controlling your impulses or your impulses are controlling you.

So which one will it be?

Connect with Chris Cole


The Times Have Changed. This is the Way Forward in 2024.

Here’s how I can help in my new FREE training on becoming a stronger Grounded Man:

1. The new path for men that creates a purpose driven life and doesn’t require you to lose your personal power, put women on a pedestal or sacrifice your goals.

2. Why men consistently settle and ignore the most important areas of life like the quality of their intimate relationships, social life and happiness and how to optimize all three without sacrificing professional growth.

3. The biggest mistake 97% of men make that breeds loneliness, breakups and emasculation that is absolutely reversible with this counter intuitive strategy.