341: Brandon Carter: Embrace the Pain, Be Relentless and Achieve True Greatness

Brandon Carter has been one of the top personal trainers and nutritionists in North America for over 10 years. He has worked as a fitness model for Nike, Puma, Adidas, Men’s Health, and many others.

Brandon has trained a number of professional athletes and models.

Brandon is the author of the #1 best-selling ebook “Ultimate Cuts: 7 Secrets To Burn Fast As Hell” among several others.

Favorite Success Quote

“Your approval or disapproval means nothing to me” ~Jesus

Key Points

1. Consistency is the Key to All Success

Most successful people are not successful because of genetics, luck, or inheritance.

They are successful because they just didn’t give up.

No matter how hard it got, no matter what challenges arose, they never gave up, never surrendered, and kept pushing forward to achieve the life of their dreams.

Tony Robbins has an old saying that “You overestimate what you can do in a year but underestimate what you can do in two or three decades.”

And the simple truth is that most people die unsuccessful and unfulfilled because they were not willing to power through the decades of struggle to become successful.

If you want to succeed, then don’t quit.

Plain and simple.

2. There is No Failure Simply Data

In life, there is no failure, there is just input and data.

Imagine that you go up to a beautiful woman to try and get her number.

In your approach, you lack confidence, your voice cracks, you can’t hold eye contact, and after mumbling inaudibly for about two minutes, she curtly tells you that she is not interested.

Is this a failure?

No, it is simply data about what doesn’t work.

Now, you know that the next time you go to approach a beautiful girl, you need to stand with confidence, project your voice, hold eye contact, and portray the fact that you are a strong grounded man.

The same is true in business and in health.

Even if you lose millions of dollars, it’s not a failure, it’s simply data that will inform your decisions in the future.

If you waste two years with the same low-level exercise program without seeing results, you have not failed, you have simply gathered data about what doesn’t work.

3.  Master Your Craft 

If you want to be remembered as one of the greats, then you must become a master of your craft, not just a dabbler.

True masters are the people who are willing to devote their lives to mastering one or two specific crafts.

According to Malcolm Gladwell it takes 10,000 hours to become a true master of any craft.

This means that if you want to truly master a craft it will take you at least a decade of committed work to truly become one of the greats.

But this should not be something that is discouraging.

Because of the high barrier to entry the competition that you will face on your path to mastery will be nominal.

There are so few people who are actually willing to pay the price for mastery, that the rewards for becoming a master are so incredible.

4. You Will Have to Bleed for What You Want

If you want to succeed, you are going to have to bleed.

End of story.

Whenever you are setting new goals for yourself, do not ask yourself what you want to achieve, ask yourself what you are willing to suffer for.

Almost everyone wants a million dollars, the house in the hills, the fast cars, and the beautiful woman.

But how many people are actually willing to bleed for what they want?

How many people are willing to sacrifice and suffer to achieve their goals?

If you want to achieve great things you will need to sacrifice greatly.

So before you set out to achieve your goals ask yourself if you are truly willing to pay the price required to achieve your goals.

5. You Need to be Relentless 

Greatness requires sacrifice, we have already said as much.

But to become the best you must be relentless.

This is a whole new level of sacrifice.

Fighting your way to the top means that you are going to have to give up time with friends and family, it means that you are going to have to leave relationships, it means that you are going to have to give up sleep, give up partying, and give up damn near everything except for your pursuit of greatness.

You have to be relentless.

You have to be like Jordan and Kobe.

You have to show up early, leave late, and shut everything out except for your purpose.

Becoming the best in the world is not a path for the faint of heart, but if you decide to embark upon it, then you need to realize what it is going to cost.


Connect with Brandon Carter



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