21: Todd Henry: Die Empty and Unleash Your Best Work Everyday


Todd is the founder of Accidental Creative, a company that helps creative people and teams generate brilliant ideas. He regularly speaks and consults with companies, both large and small, about how to develop practices and systems that lead to everyday brilliance. Todd’s work has been featured by Fast Company, Fortune, Forbes, HBR.org, US News & World Report, and many other major media outlets.

Todd’s first book, The Accidental Creative: How To Be Brilliant at a Moment’s Notice offers strategies for how to thrive in the creative marketplace and has been called “one of the best books to date on how to structure your ideas, and manage the creative process and work that comes out of it” by Jack Covert, author of The 100 Best Business Books of All Time and founder of 800-CEO-READ.

His latest book, Die Empty: Unleash Your Best Work Every Day, unlocks the forces that cause even the brightest, most skilled people to become stagnant in their life and career, and introduces practices that help them build a body of work they can be proud of.

Favorite Success Quote

“I did stand-up comedy for 18 years. Ten of those years were spent learning, four years were spent refining, and four years were spent in wild success. I was seeking comic originality, and fame fell on me as a byproduct. The course was more plodding than heroic.”- Steve Martin, Comedian

Early Challenge

Todd noticed the people on his team were experiencing frustration and burn out so he reached out to other executives and asked, how do you keep your team motivated?” And the response was, we don’t, we let them burn out. So Todd went on to find out how do creative people stay productive over a long period of time which turned into the Accidental Creative podcast.

Ah-Hah Moment

The podcast went on to become a top business podcast on iTunes which proved there was a market for people who were interested in creating in a healthy way. This lead to ideation workshops and speaking events around the creative process. Eventually this turned into a business and got a book deal with Penguin and more speaking events.

Influential Books

Man’s Search For Meaning by Victor Frankl

Orbiting the Giant Hairball by Jordan MacKenzie

 The Leadership Challenge by James Kouzes


Connect with Todd Henry



Todd’s best selling book Die Empty and the Accidental Creative

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