379: Bill Lyons: What it Takes to Build a $20 Million a Year Real Estate Business in 36 Months

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Bill Lyons is a successful entrepreneur and contributor. He is currently the Founder & CEO of a technology startup inside the real estate industry called Revestor. Revestor is a real estate search engine and marketplace for residential investment properties that provides custom investment filters, notifications on new investment properties for sale, and comprehensive analysis.

Revestor’s patent-pending software creates the only residential real estate search engine that can run investment calculations over live listings. Revestor’s investment tools and data help real estate investors and real estate professionals be more effective in their local market. Lyons is focused on carving out a large segment of the $11 Billion online real estate advertising market and the residential investors that make of 25% of the real estate market.

Lyons built his former company, from zero to $20 Million per year in revenue with $3+Billion in transactions inside of 36 months. As President & CEO of one of the fastest growing companies in San Diego, Mr. Lyons managed a $6million per year online marketing budget offering opportunity to well over 250 employee

Favorite Success Quote

“I know what you’re thinking and you’re right” ~Magnum P.I.

Key Points

1. You’re Not Done Yet 

Winston Churchill once said that “Success is not final, failure is not fatal. It is the courage to continue that counts.”

Ironically, most people assume that success is final and failure is fatal, but nothing could be further from the truth.

For the entrepreneur (and even the corporate 9-5er) life and business are tumultuous. Your best month ever will be followed by your absolute worst, your greatest successes often precede your biggest failures, and just when you feel like giving up, your greatest breakthroughs will occur.

Life is about the ups and downs.

You will have failures, you will have successes, and you will experience highs and lows you could never have predicted.

And during times of great success and great failure, you must take a step back and reflect.

Remember that nothing is final until you draw your last breath.

One success does not make you invincible.

One failure does not make you worthless.

It is the courage to continue, each and every day, that will determine the impact your life has.

2. Certainty is King 

I want you to imagine that you recently started a new company and you are looking to hire your first employee to manage your marketing.

You have two prospects lined up with back to back interviews and on paper, you are all but certain that the first candidate will get the job.

But when he walks into the room, your certainty vanishes.

Despite his impressive resume and a long list of people with whom he’s worked, something is just off.

He’s shy, timid, and seems unsure of himself and his potential within your company.

When he leaves the room, you are left perplexed, hoping the next candidate shows more promise.

And he does…

The second candidate you have lined up is a man fresh out of college with only a handful of low-level contracts under his belt.

But he has an enthusiasm, a vigor, and a certainty about him that is contagious.

He responds to ever single question with a well thought out response displaying his confidence and certainty in his abilities and future, and by the time the interview concludes, you are excited about getting to work with him on a regular basis.

Who would you hire?

You see, in our modern world, certainty is king and doubt is the killer of dreams.

If you are certain of your potential, abilities, and destiny, you will overcome any obstacle, any adversity, and any challenge.

But if you are uncertain, in yourself, your chosen career path, your relationship or anything else, it will inevitably crumble and fall.

Certainty is king.

Everything else depends on it.

3. Your Health = Your Wealth 

So many entrepreneurs and high performers assume that they don’t have time to take care of their health.

After all, when you are running an 8-figure company, how in the world can you expect to have time to go to the gym, cook healthy meals, and sleep 8 hours a night?

Well, according to Bill and many previous podcast guests, you will never have the time to effectively run your company until you are willing to take care of your health.

Your health is the spring from which all productivity, happiness, and success flows.

If you are overweight, suffering from low energy levels, or operating suboptimally in any area of your physical or mental health, your business will suffer.

Period.

And yet, if you are anything like the majority of the population, you are probably skipping the gym, eating fast food several times a week, and sleeping only 6 hours a night.

Why?

Because that’s what society has taught you to do!

We’ve been misinformed and taught to believe that success requires massive sacrifices in the realm of health and fitness.

Yet, the most successful entrepreneurs I know of claim that the opposite is true.

Richard Branson has been quoted as saying that “Taking care of your health is the quickest way to ensure success”. Neil Patel, founder of 3 multi-million dollar companies sleeps more than 9 hours a night. And Dave Asprey, Silicon Valley entrepreneur, and biohacker claims that taking care of his health has more than 10x’d his productivity and happiness.

If you want to succeed at a high level, you must take care of your body.

So I want to challenge you to take better care of your health for just one week.

For just one week, I want you to eat real food, exercise at least 20 minutes a day, and sleep 7.5 hours a night.

If you cannot tell an appreciable difference by the end of the week, then you have my permission to go back to the way you were living before you read this article.

But I can almost guarantee you that if you take this challenge seriously, you will never neglect your health again.

4. Figure Out Your Non-Negotiables

During our interview, Bill shared a number of his daily and weekly non-negotiables, or actions that he is committed to taking, no matter what.

And while his own nonnegotiables consisted of weekly massages, acupuncture, and cryotherapy, your own list of nonnegotiables will differ based on your goals, income, and vision.

Ask yourself, “What are the things that you must do each day/week/month” to ensure that you are able to live the life of your dreams?

For some of you, this will be getting to the gym every morning, doing yoga every week, or taking a few hours to hike through the mountains.

For others, it’s spending time with your kids, indulging in an hour of creative time each night, or going on a weekly date with your wife.

Whatever your nonnegotiables are, define them, write them down, and commit to them.

I promise your life will never be the same.

(If you want to hear more about nonnegotiables and how they can improve your life, check out one of the early episodes I did with Wayne Levine)

5. Decide 

Modern men are undergoing a societal emasculation where the very essence of masculinity is being stripped away piece by piece.

Due to confusing gender politics, contradictory evidence, and a slew of b.s. pervading the modern media, men are more confused than ever before about what it means to be a man.

Do you need to smoke Marlboro Reds, ride a Harley, and be an international playboy?

Should you be soft, sensitive, and effeminate?

Do you need to blow shit up, drive a fast car, and make lots of money (Dan Bilzerian anybody?)?

What the hell does it mean to be a man?

While the answer to that question is dependent on the individual and extremely multi-faceted, there is one trait that is axiomatic among all “real” men.

Decisiveness.

No one and I repeat no one is attracted to a man who is indecisive, a man who cannot make up his mind and move forward, a man who cannot stand firm in his decisions and take action.

If you want to become more of a man, then learn how to make a decision and stick to it.

It’s that simple.

Do you want to be in better shape? Decide that you are going to go to the gym and eat healthy, then go do it.

Want to be better with women? Decide that you will make it happen and then go take some action.

Want to make more money? Decide that you will become a millionaire no matter what and then backup that decision with massive amounts of action.

Decide. Act. Repeat.

This is the pathway to true masculinity.

 

Influential Books

1. Straight from the Gut by Jack Welch

2. The 48 Laws of Power by Robert Greene

3. Good to Great by Jim Collins

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Connect with Bill Lyons

 http://www.bill-lyons.com/

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